The operating layer behind high-performing leaders, teams, companies, and family offices.
The Niche Group is an advisory practice serving CEOs, founders, family office principals, entrepreneurs, and senior operators, including Chiefs of Staff, Executive Assistants, Personal Assistants, and Directors of Residence, across industries.
We provide estate and lifestyle management, executive infrastructure, Office of the CEO support, recruitment, operational consulting, and startup advisory across both lean and hypergrowth environments, along with professional training and mentorship. All services are delivered with discretion and precision in the San Francisco Bay Area and globally.
We are engaged at all stages from zero to growth, through transition, or periods of increasing complexity when leaders require a trusted operator to bring structure, alignment, and execution across both professional and personal domains. This includes designing automated systems for workflows, reporting, scheduling, and estate operations that create leverage and ensure continuity as complexity increases.
Founded by a San Francisco native. An operations leader with over fifteen years of experience supporting CEOs, founders, executives, and family office principals. Prior roles include direct, in-house support across organizations such as Google, Vercel, and Scale AI, and private UHNW family offices.
Experience spans both institutional environments and private executive ecosystems, bridging corporate infrastructure with personal and estate operations.